Anonymous cybersecurity procurement

Buyers are hiding.
Vendors are guessing.
Neither side wins.

Nua was built for the deal that should have happened. A platform where buyers surface on their own terms, vendors respond to real intent, and nobody has to chase anyone.

Request early access → See how it works
For buyers
The buyer reality

You already know which vendors
you'd consider. You just can't afford
to show interest. Not yet.

Expressing curiosity about a vendor doesn't start a conversation — it starts a campaign. Your name goes into a CRM. Your company gets flagged as in-market. For the next six months, you're a target. So you go dark. You self-censor your own evaluation. You delay decisions that should already be made. Nua separates curiosity from commitment. Browse, evaluate, compare. Nothing starts until you decide it does.

For vendors
The vendor reality

Cold outreach exists because vendors
have no better way to reach buyers
who are actually in-market.

It's not aggression — it's the absence of an alternative. Your SDR team isn't broken. Your pipeline isn't a failure of effort. The market is structured so that the only way to find a ready buyer is to contact a thousand who aren't. Nua is the alternative. Buyers surface when they're ready. Vendors respond to real intent. The budget is real, the timeline is real, and the decision-maker chose to be there. Nobody chases anyone.

01

Four steps. Buyer-controlled at every one.

STEP 01

Post anonymously

Describe the challenge, budget, and timeline. No name, no logo — just the problem. Your brief is validated before any vendor sees it.

STEP 02

AI builds your shortlist

A 40-parameter engine scores vendors by capability, sector proof, company size, and verified CISO peer ratings. Ranked signal — not cold noise.

STEP 03

Meet under alias

Book an anonymous intro call. The vendor knows a real project exists — and nothing else. Your identity stays yours until the conversation earns it.

STEP 04

Reveal when ready

One tap. Both parties opt in simultaneously. The deal starts on the buyer's terms — not from a cold email, not through a data broker.

02

Built for both sides of a broken market.

Cybersecurity vendors

Your best buyers are
deliberately hiding from you.

They're not ignoring you because they don't have budget. They're hiding because engaging — even casually — means being followed, called, and emailed for the next two years. Nua fixes the incentive that broke the market.

  • Every brief is a live, qualified project Real budget. Real timeline. A decision-maker who initiated the search — not someone we cold-qualified for you.
  • You know the problem before the first word Every brief arrives with full context — challenge, scope, budget range, and timeline. You respond to signal, not suspicion.
  • Reputation that compounds, permanently CISO ratings from closed deals make you more visible to future buyers. The platform gets more valuable the longer you're on it.
  • NIS2 and DORA have created the moment 160,000+ enterprises across the EU now have mandated procurement cycles. The demand is regulatory. The buyers are real. The timing is now.
Apply as a founding vendor →

The vendor reality today

€10k

Average cost to acquire one enterprise buyer. SDR time, events, ads, content — most of it spent reaching people who weren't in-market.

80%

Of pipeline is noise. Demos with no budget. Contacts with no authority. Outreach to people actively avoiding the conversation.

0

Cold contacts on Nua. Every buyer found you. Every brief is opt-in. Every conversation starts because they're ready — not because you guessed.

Founding cohort · First 50 vendors
Pricing locked for life

42

Security leaders interviewed before we wrote a line of code. Every feature came from a real pain point, named by a real CISO.

18

Vendors committed to the pilot programme. €280k in letters of intent before the platform launched publicly.

Security leaders

Evaluate any vendor.
Without becoming their lead.

The second a vendor knows you're looking, the dynamic shifts. They're optimising for your calendar — not your decision. Nua lets you think clearly, compare honestly, and move at your own pace. Your curiosity is not a sales trigger.

  • Post your brief anonymously — the vendor sees the problem, not the person behind it
  • AI matches you to the right vendors before you've spoken to a single human being
  • See how each vendor is rated by peers who've already bought from them
  • Run anonymous intro calls until you've decided the conversation is worth having
  • Reveal your identity only when you're ready — both parties opt in simultaneously
  • Your inbox doesn't change. Your cold outreach doesn't increase. That's guaranteed in the architecture — not the terms of service.

Cost to buyers

Free.

Permanently. No card. No trial. No premium tier. Buyers always free — that's structural, not a promotion. Vendors fund the platform.

What doesn't happen

  • No cold follow-up from vendors you browsed
  • No identity shared without your explicit opt-in
  • No pressure before you're ready to talk
"If I could evaluate vendors without being sold to, I'd start more conversations — and far better ones."

CISO · Top-5 Canadian Bank · Toronto

Infrastructure-level anonymisation
PIPEDA compliant · Canada
GDPR ready · EU
NIS2 · DORA aligned
SOC 2 planned
Identity never stored with brief

The waitlist is open.
The cohort is small.

Buyers: permanent free access. Vendors: founding cohort pricing, locked for life. First 50 of each.


No product pitch. No follow-up unless you ask for one.

You're on the list.

We'll be in touch before anyone else. Promise.